USA TOFUTHE AMERICAN BEAN
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An American flag above an open, sunlit field

USA TOFU / THE AMERICAN BEAN

TOFU IS
SOYBEANS.

Good food. Common sense.
A brighter America.

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AN AMERICAN ORIGINAL. SORT OF.

BLOCK 1

The usual suspects.

Meet the originals
A man wearing the ivory USA TOFU College tee on a pickup tailgate
OUT HERE, KEEPING IT SIMPLE.

A FIELD NOTE FROM USA TOFU

A good shirt.
A simple fact.

Tofu is soybeans. We thought that deserved a shirt. Then we got a little carried away.

The USA TOFU College Tee

SAME BEAN.
DIFFERENT LOOKS.

LONE SOY STATE

A state of bean.

Welcome to Texas
A woman wearing the ivory Lone Soy State crop tee beside a sunlit motel pool
LONG AFTERNOONS. VERY LITTLE ON THE AGENDA.

Big sky.
Small substitution.

One block where the star used to be. Meet the crop and swim directions for our Texas capsule. Finish with a little red.

Cranberry TEXAS TOFU dad hat with white embroidery; supplier mockup

TOP IT OFF

TEXAS TOFU

Cranberry. White lettering.

A woman wearing a brown crop tee with two golden tofu prints outside a diner
THE GOLDEN HOUR, EXTENDED.

FRIED TOFU

Some like
it golden.

Deep brown. Golden blocks.
Same soybean, different looks.

Meet Fried Tofu
Golden fried tofu on a cream diner plate
SERVING SUGGESTION.

THE BABY TEE. THE BIKINI. THE HAT.

SOYBEAN

Good things
grow together.

A little agriculture. A lot of summer. Golden beans, deep greens and a very good reason to get outside.

Meet SOYBEAN

THE CROP. THE BIKINI. THE HAT.

A woman wearing the green Double Soybean crop and SOYBEAN dad hat at a roadside farm stand
FRESH FROM THE FIELD.

DEPARTMENT OF SOYBEAN LITERACY

Meet the
source material.

Tofu starts with soybeans, a familiar crop in American fields. Soy milk is set into curds, then pressed into a block. Quite a lot of personality for such a simple idea.

A little more about USA TOFU
A white block of tofu on a cream plate with a navy rim
TOFU IS SOYBEANS.
The cream and navy USA TOFU Market Tote, carried by its red handlesSupplier mockup

USA TOFU / AMERICAN SOYBEAN CO.

America still
needs groceries.

A generous everyday tote. USA TOFU on one side. TOFU IS SOYBEANS on the other. A little light reading in the pocket.

For the farmers’ market, the corner store and whatever else is on the list.

Meet the Market Tote · $48Read the inside pocket

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