A little bean.
A lot to say.

Soybeans have East Asian roots and grow across American farm country. We think there’s room for a little more tofu at the table.

USA TOFU makes original prints and everyday goods around that simple idea. Collegiate lettering. Golden fried tofu on a bikini. A block where a star used to be. Good prints. A little personality. Plenty of soy.

Five capsules carry the idea: BLOCK 1, the collegiate originals; FRIED TOFU, in brown and gold; LONE SOY STATE, our Texas capsule; SOYBEAN, straight from the source in green and gold; and EDAMAME, fresh green pods with a little sunshine.

And a Market Tote. America still needs groceries.

An unusually enthusiastic relationship with a soybean.